How to grow your fitness business

FAQs from fitness professionals

• Which accounting system is preferred in the fitness industry?

  Training, coaching, nutrition and fitness businesses of all sizes use cloud-based accounting apps like QuickBooks and Xero. Not only do your accounts grow with you, these platforms take daily bookkeeping tasks off your to-do list.

  For example, when you connect with Setmore, payments for sessions sync between your accounts. It’s secure and automatic, helping you keep tabs on monthly revenue.

  Learn more about integrating Setmore with QuickBooks and Xero.

• What should fitness business cards include?

  What you include in your business cards depends on your profession. However, your name and job title, company name and contact details are essential. You can also add a website link and your social media handles.

  When considering how to network in the fitness industry, a business card helps people get in contact with you quickly. Suppliers, collaborators, gym managers and new leads should be able to learn more about your services using what’s included.

  In regards to approaching a business for corporate fitness, some trainers offer trial sessions to drum up clients. If you’re conducting a class, ensure you give cards out to new leads.

  A QR code also offers an instant route to your online Booking Page. Add one so people can book sessions on the spot using their smartphones.

• How do I promote my fitness business?

  Using digital marketing methods is essential when considering how to promote your fitness business. Not only should you maintain and optimize a booking website, you should curate your social media channels to showcase your specialties.

  Think about writing articles for industry blogs or publications that would reach your target audience. This builds links to your own site and helps grow your brand.

  You could also create ads across Google, Facebook, Instagram and more, which target local searchers. For further details, check out our resources:

  Get your website seen by more people

  Link building for a fitness business

  How to book more bootcamps online

  Increase leads with webinars

  Head to our blog for more ideas on how to market your fitness business.

• How do I list my fitness business in Google My Business?

  We’ve got step-by-step instructions on how to list your fitness company in Google My Business here.

• Why is blogging important for fitness businesses?

  When people search for fitness or personal training services online, they want to be assured of your expertise. Writing for your own blog or a related industry blog can relay your knowledge on a topic, in addition to boosting brand recognition. From in-depth reports to discussing trends and what is going on in the fitness industry, the topics are endless.

  Including a link to your business website (or Booking Page) in guest blog posts helps increase its visibility in Google search results. We talk about that in this guide.

• How do I set up bootcamps?

  You can display your bootcamps online and take bookings around the clock. That goes for 1:1 and group sessions. If you’re considering how to start a bootcamp fitness business or get more clients, this article will help.

• Why is the fitness industry growing?

  One of the biggest personal training industry trends is the demand for accessible fitness classes. The virtual fitness industry market is projected to grow to $59,231 million by 2027. That’s from $6,046 million in 2019 (Valuates Report).

  Learn more about taking your fitness services online.

• How do I offer virtual sessions?

  Enable the Google Meet or Zoom integration and select services to provide over video. Your Setmore app automatically sends out email confirmations that include a video meeting link - to clients and trainers.

• How do I keep organized while I travel to train clients?

  Automate daily scheduling tasks to free up time and stay focused during sessions. When you’re traveling or instructing, you have limited time to check appointment requests, update your CRM, handle bookkeeping and delegate to staff.

  An app like Setmore allows you to set up online booking, sync data between different apps and more. Clients can self-book and pay for sessions 24/7 and you can manage your business on mobile.

  Read about how the iOS and Android apps can help you build an outdoor or travel coaching business.

• How do QR codes work for personal trainer businesses?

  QR codes can be added to both online and offline marketing materials. When scanned with a smartphone camera, they direct the viewer to a preset URL. Your Setmore QR code provides access to your Booking Page. Add it to emails, flyers, social posts, your branded vehicle, workout gear and more.

  Our ultimate guide to QR codes tells you more about how to grow your online fitness business using this unique feature.

• Have any ideas for what to post on social media?

  Make sure your social media channels promote your skills, success stories and facilities. Your content should make it clear why potential clients should choose your services. What makes your business different?

  Highlight the trainers behind your brand, what to expect from fitness classes, top reviews, attendance at industry events, special discounts and more.

  You can even display a ’Book now’ button on social media posts and ads that routes viewers to your Booking Page.

  Read our article on how to start a fitness business on Instagram.

• How does online booking work for coaches? Is it simple to get started?

  Lendale Johnson, Founder of the Lendale Johnson High Performance Tennis Academy, is now able to take bookings online and on the court. Read his story on how his business maximizes client intake and offers simple self-scheduling 24/7.

  For more information, book a free 1:1 demo with us.