How to grow a salon business

FAQs from the beauty industry

• How do I keep my mobile beauty salon organized?

  When you’re travelling to clients it can be difficult to keep your schedule in order. Additionally, you need to respond to requests, market your services and handle bookkeeping. To stay organized, you can automate typical tasks that eat into your time.

  When you’re on the road or with a client, allow people to book consultations or services online. You can also take deposits or payments and sync details with your preferred accounting software.

  An all-in-one app like Setmore has sales, CRM, website, social media and productivity integrations that can help your business run like clockwork. Consider what you can automate and simply connect your apps.

  You can also download Setmore for mobile devices to manage your business on the go.

• How can my business cut down client no-shows?

  Consider automating email reminders so your clients are prompted about upcoming appointments. This takes the pressure off your team to follow-up and also gives clients the convenience to reschedule online.

  Text reminders are also effective for reducing missed appointments as clients are sent details to their phones. With a tool like Setmore, you specify a lead time for reminders and they’re fired out in the background. We’ve found this helps barbers, hairdressers, nail technicians, MUAs and more increase their bookable hours.

• How can I capitalize on beauty business opportunities from trade shows?

  Whether you’re operating a booth, competing in a hair show or hosting a discussion, connections at events matter. Check out our article on how to build clientele, book appointments faster and promote your services before, during and after trade shows.

• How do I increase my beauty business’ client base?

  When a lead has discovered the ideal salon, barber lounge, spa or similar business online, they don’t want to be kept waiting. Capitalize on traffic by including booking options on your website, social media, Google My Business listing and more. Leads don’t need to call or email you to confirm a booking. They can self-book when they’re most invested so you don’t miss out.

  Learn more about how to grow salon clientele with our guide to setting up online booking.

• How do QR codes work when marketing a hair salon or barbershop?

  QR codes are essential salon business marketing tools. Not only do they enhance promo materials with a quick route to book, they help you capitalize on footfall while out of hours. Feature a QR code on flyers, POS displays at events, your front desk or email marketing and let clients scan and book.

  Clients use their smartphone cameras to scan your unique code and this opens your Booking Page. They can select a service and pay in minutes without needing to contact you.

  Our ultimate guide to QR codes is full of insights to suit your beauty business. And for more salon marketing ideas, check out our guide to getting discovered online.

• How do I produce engaging salon social media marketing?

  Every beauty business thrives on results and reviews. Ensure you’re utilizing social media to share your skills. Offer variety in your content and show the story and people behind your brand. In addition to the styles you create, consider posting about your location, training, attendance at fairs or competitions, and special offers.

  Beauty, nail and hair salon Instagram marketing can help your business reach a wider audience. You can feature a booking button on your profile and posts that enables viewers to reserve your time instantly.

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