Business owners, this one’s for you. Ever thought, “I need something that works with my existing tools, saves me time, and helps my business grow”—even if you haven’t said it out loud?
Let’s be real: running a business means juggling a million things at once. It’s not easy, but it’s what you love—and the world deserves to see it thrive.
The right tools can help you build a strong brand, simplify workflow, and connect you with customers. And what better way to make that happen than by teaming up with one of the biggest names out there—Google.
Let’s dive into six free tools to help grow your brand:
Combining Google and Setmore gives you more visibility, more bookings, and more opportunities to connect. Here is a list of tools you can connect with Setmore:
90% of team members say automation has improved their jobs, and 66% have seen a boost in productivity. With Google Workspace, your favorite tools work with your scheduling—not separately. Add booking buttons to make it easier for customers to book, or sync data for sharper business insights. More bookings, less busywork, and a smoother workflow.
Your Google Business Profile helps people find you on Search and Maps—whether they’re searching for you by name or your SEO is working its magic. With Reserve with Google, a ‘Book now’ button appears on your profile, giving customers an easy way to book while displaying your business as polished and professional.
It’s smooth, boosts visibility, and makes booking effortless for customers. With 74% of people choosing businesses based on experience alone, a simple and engaging journey from discovery to booking helps you attract—and keep—more customers.
👉 Start getting bookings from Search and Maps.
Reviews are not only a nice star rating that sits beside your brand name, they’re a powerful way to build trust and credibility. Think of it as your online word-of-mouth—a way for strangers to share their experiences with your standout service and what differentiates you from the competition.
You’ve worked hard to create something meaningful—so why not celebrate it? Better still, your customers do the talking and shout about what they love about your brand.
More reviews mean new visitors are more likely to trust your star rating—59% of customers need a business to have between 20-99 reviews before they trust the average rating. If you’ve already built up some amazing reviews on your Google Business Profile, connecting them with Setmore means they’ll be instantly pulled through.
Want to boost your star rating even further? Consider automating review requests by upgrading to a Setmore Pro account. No more having to remind customers to post a review after an awesome appointment—an automated message will gently nudge them to leave feedback. All you need to do is keep doing what you do best.
👉 Showcase your stellar reviews.
The world is open and connected. People are no longer bound by geographical location or structural limitations when hosting classes or services online. While this may not work for every industry (your blow-dry won’t come through the screen just yet), you can still offer pre-appointment meetings or consultations, regardless of your field.
Expand your reach and grow your brand by hosting 1:1 sessions, group classes, or virtual events and seminars on Google Meet. This Pro feature allows online tutors and event organizers to easily host up to 100 people on a call.
Whenever someone books with you, they’ll receive a link in their automated confirmation email. Everything then runs smoothly in the background, so you can give your attention to preparing for your next class, appointment, or big video meeting.
For example, if you’re teaching/tutoring math online, every student who books with you receives the same link to join the class at their specified time slot. During your lesson, you can share materials, share your screen for visual explanations, or mute participants as they enter, only unmuting them when needed—the possibilities are endless.
Knowing how people perceive and book with your brand is key to refining your offering and forging deeper customer connections. By integrating Google Analytics, you gain in-depth insights into your Booking Page, uncovering details like visitor demographics and behavior. This helps you spot trends so that you can make your brand experience even better.
For example, you run a barbershop and notice a higher bounce rate on your haircut and shave combo service. Your Booking Page data highlights tons of visitors, but the bookings don’t match up. One solution? Try a promo—offer a discounted shave with every haircut. Once people get their fresh fade with a clean shave, it could just become their regular booking.
93% of business owners tell us data is key to customer experience decisions—insights which are key to your marketing strategy. From making better data-driven decisions to increasing their revenue, having key insights shows you what’s working or where you can grow.
👉 Start tracking your Booking Page data.
Every communication with your customers is an opportunity to strengthen relationships. Automated confirmations and email reminders link to your Booking Page, but adding a ‘Book Now’ button to your Gmail signature turns email conversations into seamless scheduling. It’s a simple way to turn everyday interactions into more appointments—right when your customers are most engaged.
It’s a prime spot to elevate your booking experience. Easy to find and even easier to use, it lets customers book instantly—no searching for your Booking Page or sending links back and forth.
With 60% of customers preferring to be contacted by email, you can respond to queries and turn conversations into confirmed appointments—simple.
👉 Send emails, accept bookings.
Running a business means juggling a lot—building your brand, keeping customers happy, and making time for yourself. Finding the right balance isn’t just a dream; it’s the key to staying motivated and inspired—85% of businesses say a good work-life balance boosts productivity.
Connecting your professional Setmore calendar with your personal Google Calendar ensures you have an overview of every appointment—whether it’s a 30-minute meeting with a client or a well-earned 30-minute break. FREE users can sync their Setmore appointments one way to Google Calendar, keeping their schedule in view. Upgrade to Pro for two-way sync, so every appointment stays updated in both calendars—no double booking, no manual updates.
When customers visit your Booking Page to check availability, any appointments in Setmore or events in Google Calendar automatically block that time—preventing double bookings. Stay in control with real-time scheduling updates, keeping your calendar clear, organized, and conflict-free.
Running a business takes time, dedication, and serious effort. The right tools can lighten the load, especially when they work together. Streamline your workflow, create a smooth experience for your customers, and free up more time for what matters most.
Want to automate your scheduling (and connect some Google tools too)? Get started now with a FREE account. For help connecting any of these integrations, book a 1:1 demo with one of our experts.
Make time for what truly matters.
by Lee
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